Modern marketers

Modern marketers face a unique challenge as the world teeters between consumerism and morality.

a unique challenge

They must use their marketing power for noble causes that benefit society or face economic devastation to their industry.

These ethical decisions made by marketers now could impact future generations.

To do this, they must be creative while still adhering to the boundaries of what is ethically responsible in today's world.

they must be creative

For those who meet these standards, rewards can also exist for increased profits and public recognition as leaders in ethical marketing practices.

Despite these challenges, it is clear that marketing remains a potent tool with both noble and destructive potentials depending on how it is used responsibly by those within its industry.

it is clear that marketing remains a potent tool

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